Premier pride essential for Gold
West Ham co-owner David Gold claims the club’s promotion back to the Premier League has brought vital pride back to Upton Park.
The Hammers secured their return to the top flight – and the estimated £90million that comes with it – after beating Blackpool 2-1 in Saturday’s play-off final at Wembley.
Gold said: “It’s brought back pride to the football club.
“People talk about money but pride is so important. We’ve had a tough time – the previous owners caused problems for the football club and we got relegated so this is about pride.
“People say it’s the richest game in the world and it is – but what we miss is the impact it has on the fans. It’s vital that this club, with all its tradition, is back in the Premier League.”