BT barge in on Sky’s deal as Premier League TV rights sell for £3BILLION
The Premier League have sold the domestic broadcast rights for 2013-16 for £3.018billion to BSkyB and BT.
Sky have bought five of the seven available packages for the seasons 2013/14 to 2015/16, totalling 116 matches per year while BT have 38.
BT have acquired the rights for 32 matches in the first season of the deal but their package includes 18 of the 38 first-choice picks, which means some of the biggest games will theirs.
It is currently unknown how BT will go about screening their games, but it is possible they could set up their own TV channel as well as providing online coverage.
The Premier League have secured a remarkable £1.254billion increase on the current deal, which is shared between Sky and ESPN.
Premier League chief executive Richard Scudamore revealed the thrilling climax to the recent season, when Manchester City won the title in injury time on the last day, contributed to the increase.
‘We have just come off the back of a fantastic season and it has been good for us,’ Scudamore said.
‘We went to the market at the right time. It was a very competitive process which if you are selling is a very good thing.’
WHO GOT WHAT?
Sky have 116 matches per year and 20 of the 38 first choice picks in 2013-14.
BT have 38 per year, but 32 in the first season of the deal. They have 18 first choice picks in 2013-14.
In a statement on the Premier League website, Scudamore said: ‘The Barclays Premier League continues to provide excellent football and enthralling drama as we saw last season. The value this drives for our rights holders is evident and we are extremely pleased that this has been realised for our UK live rights.
‘As ever, the security provided by broadcast revenues will enable our clubs to continue to invest in all aspects of their football activities and plan sustainably for the foreseeable future. This deal allows them to keep delivering what fans want; top quality football in some of world’s best club stadia and an increasing focus on and commitment to areas such as Youth Development.
‘The continuing support of BSkyB for Premier League football is significant beyond the revenues delivered; the longevity and quality of their commitment has done much for the English game as a whole. We are very happy to see this relationship maintained for another three seasons.
‘We welcome BT as a new Premier League broadcast partner. They are a substantial British company that is at the leading edge of technology and infra-structure development. They are clearly investing in quality content to use on their platforms and when combined with the reach and pull of Premier League football they will deliver new ways in which fans will be able to follow the competition.
‘These are exciting times for both the football and media worlds and we should all be proud of the value both industries contribute to the UK culturally and economically.
‘I would also like to place on record the Premier League’s thanks to the numerous other highly credible bidders that showed such interest in the live UK rights.’